Who's it For?
Ideal for cool faux-blonde and grey hair.
 
Introduction
This powerful purple shampoo is rich in neutralising agents to instantly remove brassiness and yellow undertones.  The regular use of this shampoo provides durable anti-brassiness protection, keeping blonde shades cool for longer. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, the formula instantly boosts blonde luminosity while deeply nourishing the fibre.
 
Key Ingredients:
A unique combination of potent Hyaluronic Acid and Edelweiss flower:
	
Hyaluronic Acid fills and heals fiber wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.
	
Edelweiss flower is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitised hair fibres.
	
Ultra Violet neutralisers are highly concentrated pigments that act immediately on the fibre to neutralise and remove brassy & yellow undertones, revealing a radiant natural shine.
 
How to Use:
	
Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo onto 5 key zones of the hair
	
Add water and emulsify
	
Leave it on between 2 to 5 minutes
	
Rinse thoroughly
	
We recommend you to alternate with Kerastase Blond Absolu Fondant Bain Lumière on a weekly or as a second shampoo for a deeper & hydrating cleanse
 
More Info:
	
Instantly neutralizes brassy & yellow undertones
	
Leaves hair 94% stronger when used with Kerastase Blond Absolu Fondant Cicaflash
	
Removes impurities & pollution particles
	
Repairs the surface of the hair fiber up to 46% when combined with Cicaflash