When you’re craving creamy, and you want to turn the volume way, way up, serve yourself a daily dollop of our finest styling foam. It’s luxe, rich, and actually nourishing to hair… resulting in super-size density that even the feistiest humidity won’t topple for a full 72 hours.
 
Here’s Why You’ll Love It
	
You have fine hair and you want to add lasting volume
	
It’s humidity-resistant
	
This rich, creamy foam won’t leave hair weighed down or greasy
	
Hold level 9
 
Now Let’s Use It
Directions: Shake well. Dispense a small amount into hands, emulsify, and apply to clean, damp hair. Style as usual.
 
Let’s Look Inside
PLUM KERNEL OIL: Stocked with vitamins A and E, plum kernel oil is a known antioxidant and helps add moisture without weighing hair down.
AQUALASTIK: Joico's own deep-sea antioxidant mix, protects strands from heat styling – all the way up to 450 degrees.