Who's it for?

  • Fine hair


  • Get some extra Volume with the new Joico Joifull Volume Shampoo. Do you want that bouncy hair feel? Then this is for you! Works best with the Joiful Conditioner.

Key Benefits

  • Fuller, thicker, bouncier hair
  • 24-hour style retention*
  • Provides long-lasting humidity protection*
  • Instantly adds shine
  • Helps strengthen and nourish hair
  • Leaves strands tangle-free
  • *When using Joifulll Volumizing Shampoo, Conditioner, and Styler as a system

How to use:

Joico Joiful Volumizing Shampoo