Who is it for?
All hair types
Instantly and seamlessly camouflages grey roots and regrowth, extending the life of your colour between salon visits. The long-wearing, award-winning formula blends naturally and stays put until your next shampoo. Contains light-reflecting particles for added luster. Winner of the 2013 Allure Beauty Awards for Most Innovative Beauty Breakthrough Product of the Year and Best Root Coverup.
- Instantly and naturally conceals regrowth and grey hairs
- Long-wearing, non-oily formula
- Natural effect
- Pressed powder comes in a handy mirrored compact with dual-tipped brush for customized application
- Fast and easy to use, no mess
- 60 applications kit
How to Use:
- Apply to dry hair roots, starting at the scalp and working outwards
- Dust over temples or gray hairs as needed
- To remove, simply shampoo hair
- Color Wow Root Cover Up is also available in Medium Brown, Dark Brown, Light Brown, Blonde and Platinum Blonde