Who is it for?

All hair types



Instantly and seamlessly camouflages grey roots and regrowth, extending the life of your colour between salon visits. The long-wearing, award-winning formula blends naturally and stays put until your next shampoo. Contains light-reflecting particles for added luster. Winner of the 2013 Allure Beauty Awards for Most Innovative Beauty Breakthrough Product of the Year and Best Root Coverup.


  • Instantly and naturally conceals regrowth and grey hairs
  • Long-wearing, non-oily formula
  • Natural effect
  • Pressed powder comes in a handy mirrored compact with dual-tipped brush for customized application
  • Fast and easy to use, no mess 
  • 60 applications kit


How to Use:

  • Apply to dry hair roots, starting at the scalp and working outwards
  • Dust over temples or gray hairs as needed
  • To remove, simply shampoo hair



  • Color Wow Root Cover Up is also available in Medium Brown, Light Brown, Blonde, Redhead and Platinum Blonde

Color Wow Root Cover Up - Dark Brown


    ©2020 by Ego Boost Hair