Who is it for?
All hair types
 
Introduction
Instantly and seamlessly camouflages grey roots and regrowth, extending the life of your colour between salon visits. The long-wearing, award-winning formula blends naturally and stays put until your next shampoo. Contains light-reflecting particles for added luster. Winner of the 2013 Allure Beauty Awards for Most Innovative Beauty Breakthrough Product of the Year and Best Root Coverup.
 
	
Instantly and naturally conceals regrowth and grey hairs
	
Long-wearing, non-oily formula
	
Natural effect
	
Pressed powder comes in a handy mirrored compact with dual-tipped brush for customized application
	
Fast and easy to use, no mess 
	
60 applications kit
 
How to Use:
	
Apply to dry hair roots, starting at the scalp and working outwards
	
Dust over temples or gray hairs as needed
	
To remove, simply shampoo hair
 
Tip:
	
Color Wow Root Cover Up is also available in Medium Brown, Dark Brown, Light Brown, Redhead and Platinum Blonde